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Prosumer Happiness
Co-creating with prosumers
It has been approximately 30 years since the Internet began to proliferate. With the move to digital technology, the world has become much more convenient, and at the same time, more complex and diverse. Prosumers must use digital marketing if they are to create and grow new value. FANCOMI provides services and a support environment that allows prosumers to utilize digital marketing more easily and smoothly, and will continue to move forward with its co-creation efforts with prosumers, giving birth to new value and happiness as it seeks to create a more thriving society.
What are prosumers?
“Prosumers,” playing a vital role
in economic activity in the information society
“Prosumer” is a term coined by futurist Alvin Toffler in his 1980 book, “The Third Wave,” and is a combination of the words “producer” and “consumer.”
Toffler predicted that in the information society (the third wave) that will follow agricultural societies (the first wave) and industrial societies (the second wave), prosumers would play an important role in economic activity, becoming individuals who not only consume but produce goods themselves and create information and value through their participation in productive activities.
Since its inception, FANCOMI has created environments where corporations and individuals can provide and disseminate new value online through the use of digital marketing methods such as affiliates and ad networks.
Now, as the information society grows increasingly more complex, we hope to support a future where anyone can become a prosumer.
Supporting Prosumers by
enhancing strengths and offering new challenges
We will expand our support for acquiring customers through affiliates, which is where we got our start, and offer the digital marketing solutions our customers need.
We will offer services for customers and for prosumers engaged in complex and diversified digital marketing operations, allowing them to work with greater simplicity and produce more results.
Happiness as defined by FANCOMI
(Internal happiness × External happiness)
At FANCOMI, we think of there being two kinds of “Happiness.”
Internal happiness: The actual acts of prosumers that lead to drive and motivation; the joy and reward of being accepted by others
External happiness: The financial income or incentive that allows people to continue their activities as prosumers
Digital marketing initiatives allow prosumers to feel that their ideas and creative endeavors are useful to others. That produces “Internal happiness” in the form of fulfillment and a sense of achievement.
Additionally, the presence of a system that ensures proper compensation is paid for these efforts offers prosumers “External happiness.”
We hope to build environments capable of providing both kinds of happiness, fostering a society in which prosumers can remain active for longer, and offering more new value.
